I don’t watch a lot of TV, but I see enough to catch a few commercials and see what’s out there in the Zeitgeist.There are a few commercials currently that just make me cringe.I’m not talking about the erectile dysfunctioncommercials that you pray all the way through, hoping that you don’t have to answer any of your 10-year-old’s questions about it.No, it’s the Klondike commercials.They are rolling out a new version of their “What would you do for a Klondike bar?” ads.One shows a man at the table listening to his wife talk about someone she ran into at the store.He remarks that that would be so and so’s cousin who married so-and-so.Tag line: Keeping up with his wife’s stories, give that man a Klondike bar!Another shows a man at a restaurant table with his wife.A beautiful woman walks by and he keeps looking at his wife.Tag line: Dave kept his eyes on his wife, give that man a Klondike bar.
My feminist ire was raised.Shouldn’t we be past all the stereotypes by now?Doesn’t portraying these little vignettes perpetuate them?Of course my aggravation is spread all across the media so, why did these commercials get under my skin?It is easy enough in a sitcom to use all the same stereotypes as simple short-hand.How many TV dad’s are clueless and bumbling?Maybe it is because they seem to say it is ok to fall into those roles.Even more, if you don’t, well congratulations! You get an ice cream!
Should I just be thankful that they show someone actually breaking the mold?At least they are better than the commercial that is the doppelganger of the Dave/Klondike one.It is for and new shiny phone.A perky little stereotypical blonde plops down across from her boyfriend.She takes out her phone and uses it to check her hair as she goes on about how busy she is with fashion week.Two girls walk by the table.Boyfriend picks up his shiny phone and uses it to check them out.His phone chirps with a text message.“OMG! URA pig!”Seriously, how many stereotypes can you get in one commercial?Blonde, fashion week, checking her hair, guy looking at women AND a text message!Give that phone company and Klondike bar!
What stereotype would you break for a Klondike bar?
I don’t watch a lot of TV, but I see enough to catch a few commercials and see what’s out there in the Zeitgeist. There are a few commercials currently that just make me cringe. I’m not talking about the erectile dysfunction commercials that you pray all the way through, hoping that you don’t have to answer any of your 10-year-old’s questions about it. No, it’s the Klondike commercials. They are rolling out a new version of their “What would you do for a Klondike bar?” ads. One shows a man at the table listening to his wife talk about someone she ran into at the store. He remarks that that would be so and so’s cousin who married so-and-so. Tag line: Keeping up with his wife’s stories, give that man a Klondike bar! Another shows a man at a restaurant table with his wife. A beautiful woman walks by and he keeps looking at his wife. Tag line: Dave kept his eyes on his wife, give that man a Klondike bar.
My feminist ire was raised. Shouldn’t we be past all the stereotypes by now? Doesn’t portraying these little vignettes perpetuate them? Of course my aggravation is spread all across the media so, why did these commercials get under my skin? It is easy enough in a sitcom to use all the same stereotypes as simple short-hand. How many TV dad’s are clueless and bumbling? Maybe it is because they seem to say it is ok to fall into those roles. Even more, if you don’t, well congratulations! You get an ice cream!
Should I just be thankful that they show someone actually breaking the mold? At least they are better than the commercial that is the doppelganger of the Dave/Klondike one. It is for and new shiny phone. A perky little stereotypical blonde plops down across from her boyfriend. She takes out her phone and uses it to check her hair as she goes on about how busy she is with fashion week. Two girls walk by the table. Boyfriend picks up his shiny phone and uses it to check them out. His phone chirps with a text message. “OMG! URA pig!” Seriously, how many stereotypes can you get in one commercial? Blonde, fashion week, checking her hair, guy looking at women AND a text message! Give that phone company and Klondike bar!